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Mercedes-Benz S-Class by Prior Design
P RESS RELEASE PRIOR DESIGN –
Prior-Design PD800S on Basis Mercedes-Benz S-Class W222
Business-Learjet for the road!
One of the great interview subjects at Essen Motor Show surely was the absence of Brabus from the VDAT-hall. The tuning industry original had been a fixed part for decades with its huge stall and insanely expensive Mercedes conversions. Nevertheless, it cancelled just before the trade fair started. A matching replacement was ensured anyway, since the specialists from Prior Design exhibited for the first time in the "VDAT hall" this year, presenting the current S-class Mercedes-Benz that is being introduced here. It's a true masterpiece of the tuning art. The tuners from Kamp-Lintfort got praise and recognition for this exclusive conversion not only from the specialist audience, but also from the elitist of the Mercedes-Tuner competition.
The appearance of the new Mercedes-Benz-S-class series W222 is very dominant and elegant ex works already. In spite of the large dimensions, the Stuttgart luxury limousine additionally appears sporty as never before. The designers of Prior-Design wanted to emphasize these dynamic approaches even more when they developed the exclusive body kit called PD800S for the Stuttgart flagship.
The front area is given a completely new bumper with powerful air inlets and a front spoiler lip of carbon. Depending on customer request, the front area can be equipped with LED daylight driving lights in two different versions. For visual support of the sporty character of the Prior-Design-S-class, there are carbon air outlets attached to the front mudguards. The front and rear are connected by a set of side sills, under-sword of which is also made of high-quality carbon fibre fabric. Finally, Prior-Design refines the rear area of the limousine with a rear apron set of Carbon as well, available for all AMG and non-AMG-models, well as with a carbon rear flap spoiler. It should also be noted that all installed parts have been developed and produced according to the latest TÜV rules.
In addition to the elaborate redesign of the car body, Prior-Design offers many attractive new rim models as of now. Sized 20, 21 and 22 inches respectively, they fit not only the new S-class, but also many other Mercedes-Benz vehicles. The specialists also have various plug-and-play performance increase in their range not only for the S350 Diesel shown here in the long version, but also for all other engine versions. They can be combined with refined sport exhaust systems with flap control, individually adjusted to the different engine versions.
The completely redesigned interior was the perfect sensation at Essen Motor Show: The specialists from the in-house saddler's workshop leathered virtually every square centimetre of the interior with a mix of exclusive crocodile leather, alcantara and quilted nappa leather. Combined with refined root wood pattern, this leads to a comfortable passenger space that is a little reminiscent of the comfort of an American cigar lounge. This lounge atmosphere was at the very top of the specifications of the interior designers. They gave the back passengers two flat screens attached to the front seats, with internet connection, sufficiently sized deposits for refined whisky and a humidor in the middle deposit between the two back seats. Perfection to the last detail is also offered in the boot, the lid of which was leather coated from the inside, just as the boot itself, using a combination of crocodile leather and smooth leather.
With this perfect S-class conversion, Prior-Design puts itself onto the elitist Mount Olympus of the Mercedes tuners. Thus, Brabus and Co. definitely have to keep an eye out. The dynamic designers from Kamp-Lintfort are catching up to them with large steps and have already become a fixed address for exclusive body kits and interior redesigns.
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